In 2008, Lyris existed as five different companies located in Canada and the United States. These five companies had different brands and voices. Lyris needed the creative team to pull it all together under one single look, feel and voice. This challenge was met successfully that same year and helped launch LyrisHQ: the email marketing company's all-in-one product. The new brand helped sell LyrisHQ globally and beat sales projections quarter after quarter for the next two years.