Corporate Rebranding and Website
In 2014, Ellie Mae launched its new brand: A cohesive, modernized look that delivers the technology company’s promise of compliance, quality and efficiency to the mortgage industry. This effort included a clean, elegant website design.
The results: Ellie Mae's brand was strengthened and led to the company doubling its name recognition within the mortgage industry. Ellie Mae also established itself as the industry leader.
In 2014, Ellie Mae launched its new brand: A cohesive, modernized look that delivers the technology company’s promise of compliance, quality and efficiency to the mortgage industry. This effort included a clean, elegant website design.
The results: Ellie Mae's brand was strengthened and led to the company doubling its name recognition within the mortgage industry. Ellie Mae also established itself as the industry leader.
Integrated Campaign: License to Succeed (2016 to 2017)
The purpose: Engage with prospects, customers, partners and employees by making them special agents of Ellie Mae. Once they created their special agent IDs online, they were entered into tailored, multi-product missions.
The purpose: Engage with prospects, customers, partners and employees by making them special agents of Ellie Mae. Once they created their special agent IDs online, they were entered into tailored, multi-product missions.
- Audiences learned about products and services through webinars, white papers, meetings, events and more.
- Over 6,000 badges were requested by prospects, customers and employees.
- Tradeshow booth leads more than doubled over the previous year.
- The theme drew so much interest for the 2017 user conference that it sold out.
Integrated Campaign: The Super Power of One (2015 to 2016)
The purpose: Demonstrate the true power of ROI that Encompass by Ellie Mae provides its customers and partners.
With this super power, our audiences became the heroes of their companies.
The results:
The purpose: Demonstrate the true power of ROI that Encompass by Ellie Mae provides its customers and partners.
With this super power, our audiences became the heroes of their companies.
The results:
- Over 2,000 hero kits were requested by customers and partners.
- We received over 500 hero testimonials.
- The campaign accounted for 70% of marketing qualified leads.
- Ellie Mae "owned the show" at industry events, increasing leads by 30%.
- Social media fueled the campaign which led to a sold-out user conference.
Integrated Campaign: RESPA-TILA (2014 to 2015)
The purpose: Educate the mortgage industry about the new RESPA-TILA regulations and establish Ellie Mae as the industry thought leader.
The results:
The purpose: Educate the mortgage industry about the new RESPA-TILA regulations and establish Ellie Mae as the industry thought leader.
The results:
- Over 5,000 customers and prospects participated in the “Great RESPA-TILA Hunt” that portrayed the RESPA-TILA regulations as a dinosaur that needed taming.
- Ellie Mae “owned the show” at industry events with a fun, engaging concept that stood out from the competition.
- The campaign cemented Ellie Mae's position as the industry thought leader.